VISION AVTR, Mercedes - Benz. 14th August, 2021

The name of this groundbreaking concept automobile stands for ADVANCED VEHICLE TRANSFORMATION, as well as the close collaboration with the AVATAR team in constructing the display car. This concept car represents Mercedes-Benz designers, engineers, and trend analysts' vision for mobility in the far future.

The consideration of efficiency at Mercedes-Benz goes far beyond the driving concept, because, with the rise of digitalization, the performance of a large number of so-called secondary consumers has also become a focus of attention—and their efficient energy supply, which will not adversely affect the vehicle's power.
The first internal interaction between the user and the car occurs instinctively through the control unit: place your hand on the centre console, the interior comes to life, and the vehicle recognises you by breathing.

In real-time 3D visuals, the outside world around the car and the surrounding environment is displayed, as well as what is happening on the road in front of the vehicle.

The brand now shows how the car harmoniously fits into the environment and communicates with it through VISION AVTR.

Research - Unit 4

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